Last year was challenging. From winning our first entrepreneurship competition to launching an initial product line and website, there was always 10 more projects than the money, people, or time to do them in. Luckily, we were able to grit and grind our way through the obstacles and make it to the new year – thanks, in no small part, to your encouragement and support!
So what comes next? We have a lot of exciting projects in the works for 2013. Here are a few of the big ones:
- Launching fully designed product lines
- Coming to a retailer near you
- Expanding our blog and site resources
- Adding supporting products like apparel and sports accessories
Product Lines
Over the past few months we’ve been working with our design team to create exciting new graphics for each of our sticks. The Classic line will stay the same, but the rest are getting a total makeover. The new graphics should launch within a couple months, but here’s a sneak peek while you wait:
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Guardian (Foam Core)
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Sentinel (Wood)
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Tungsten(Composite) |
Prime (Wood/ABS)
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Website Improvements
We know our website and blog have been a bit lackluster, so we’re taking steps to pick up our play and put on a good show in 2013. The early part of the year will be spent focusing on our ordering process and resource pages, like our blade patterns database.
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Once we catch up to speed with the standard portions of the site, we have some very exciting services specifically designed to improve how athletes use the internet to advance their gameplay and careers. We can’t give any specifics, but we can tell you that these services will be interactive tools that help athletes identify their current level of play, future goals, and the step-by-step required to get there.
Apparel
Last but not least, we’re introducing secondary product lines such as apparel and accessories to provide a better overall shopping experience. Check out our exclusive, behind-the-scenes footage of how we shoot and prepare the pictures for our website.
- Video (sorry for the flip screen, we were playing with the angles!)
- Green Screen
- With Shadows
- Final Version
