Introducing Goalieflage®, Coming to a Stick Near You!

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In December 2007, a young man named Trevor Leahy came up with one of the most creative equipment designs in hockey history: goalie camouflage, or the aptly named Goalieflage® gear pattern. The only problem? It was limited to hockey pads. But that limitation is behind us now.

Eleven is proud to announce the Guardian Goalieflage®, the perfect combination of the Eleven Guardian foam core stick with Trevor’s famous Goalieflage® pattern. It’s the perfect synergy between high performance equipment and psychological warfare.

In addition to our sticks, Eleven is also offering a special vinyl wrap that can be attached to any goalie stick for an instant and epic camouflage effect.

Eleven’s First Apparel Photoshoot

Bryce-Big-Eyes-e1359385849346It’s time for apparel photoshoots! Seriously, we’ve been using folded shirts for way too long, so we finally decided it was time to use some live action shots. The only problem? We’ve never done a photoshoot before. Let the learning begin!

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The first and most obvious step is to gather together all the necessary tools and equipment.

We tend to prefer white backgrounds for stick photos (it helps reduce the reflective tint), but decided to use the good old green screen for this particular occasion.

Our version of “studio lighting” is half a dozen shop lanterns placed in a blinding array in front of the model. Just take a look at Bryce’s face above and I think you’ll get a good idea of how it feels to be “in the spotlight.”

Behind the Scenes: Making Wood Sticks

Wood shafts start out as a plank of premium grade aspen, ash, or birch.

Wood shafts start out as a plank of premium grade aspen, ash, or birch.

The other day our team had a chance to spend time in our main wood manufacturing facility. The smell of glue fills the air and swaths of rainbow paint speckle the floor and walls. It’s a magical place, like Santa’s workshop, only we don’t use Elves (it’s an immigration problem).

As we wandered through the labyrinth, twisting and turning around massive power sanders, hissing steam heaters, and spinning dry racks, we felt the need to share our wonder and appreciation for the complexity of this great game and everything that goes into it.

New Years Resolutions 2013

Last year was challenging. From winning our first entrepreneurship competition to launching an initial product line and website, there was always 10 more projects than the money, people, or time to do them in. Luckily, we were able to grit and grind our way through the obstacles and make it to the new year – thanks, in no small part, to your encouragement and support!

So what comes next? We have a lot of exciting projects in the works for 2013. Here are a few of the big ones:

  • Launching fully designed product lines
  • Coming to a retailer near you
  • Expanding our blog and site resources
  • Adding supporting products like apparel and sports accessories

Between the Pipes

The crowd cheers and a foghorn blasts over the speakers. The red goal lamp flashes and player on the opposing team celebrates.

There is an incredible responsibility that comes with standing between metal pipes having pucks shot at oneself. Goaltending is often the one position in hockey that is criticized, over analyzed and scrutinized more than any other. Due to the high pressure goaltending is a mental game where the player is his/her own worst enemy because an individual has a lot of time alone to think about what has happened.

Because goaltenders may face psychological challenges, here are some tips and suggestions to improve a goaltenders mental game focusing on concentration, relaxation, imagery and self-talk.

Concentration

Concentration skills are dependent on the motivation one has to maintain it. There are different times, which call for different kinds of concentration.

Exercise: Use three different colored pucks (red, blue and black). Each color puck indicates what a goaltender should do with the puck. Each colored puck indicates what action goalie should take with it. Black pucks should be stopped in order to stop the play. Red pucks should be stopped and sent to the right of the net. Blue pucks should be stopped and sent to the left of the net to a player. This exercise makes the practicing goaltender concentrate on different tasks on a very micro level.

Relaxation

It is important for players to identify which mental and emotional states are necessary for their own success. One should also know how and when to relax or become energized to enhance performance.

Exercise: Players can use progressive relaxation. This is when a player tightens and relaxes muscles in the body to reduce anxiety. Breath control can also be used by smooth, slow and regular breathing while counting to five for each cycle.

Imagery

Imagery is the process of creating or recreating an experience in the mind. A goaltender can recreate a scenario in which he or she did not make a stop, but turn it into a vision where the puck was stopped instead. Imagery is a skill that must be practiced in order for it to be effective and help on an event day.

Exercise: Imagery is most effective when all senses are involved. A goaltender should imagine the smell of the hockey rink, the sounds of a crowd and the feeling of stopping. The player should also be in the right mindset and mood in order for the imagery to be effective. All of the images should be positive and not negative.

Self-Talk

There are two kinds of self-talk: overt and covert. Overt is out loud and covert is in the players head. Self-talk should focus on a players achievements rather than ability such as using constructive criticism and positive statements over negative comments or putdowns.

Exercise: Self-talk can be used before, during or after a game. It should include instructional and motivational statements. During a game, goaltenders might want to consider creating their own self-talk strategy. For example, stating “focus” during play out loud, or count the number of opposing players to keep them within his peripheral. Goaltenders should also be encouraged to analyze their self-talk to make sure that there are no negatively framed statements.

Using the psychological tools such as concentration, relaxation, imagery and self-talk will help a goaltender be consistent in their play and will lead to optimal play. These skills can be learned with practice in training and competition.

For more information and other resources:

IIHF Pushes Girls’ Hockey Weekend October 13 & 14

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In a healthy attempt to grow girls’ and women’s hockey, the International Ice Hockey Federation (IIHF) has created the World Girls’ Ice Hockey Weekend October 13-14. IIHF is the worldwide governing body for ice hockey.

World Girls’ Ice Hockey Weekend offers an opportunity for girls of all ages to try ice hockey. It is IIHF’s hockey that girls will be introduced to basic skills in hockey in a positive, fun and safe environment; learn about opportunities in ice hockey in their community; learn about fair play, sportsmanship, and teamwork; and meet new friends and have a chance to fall in love with a new sport.

National Federations, leagues, clubs, teams and any group who has a passion for sharing hockey with the next generation of female hockey players are eligible to register to host. Programs participating in the events are the Lone Star Wolves and Northeastern Athletics.

10 Crazy Facts About Minnesota Hockey

Minnesota just might be the epicenter for hockey in the U.S. It could be said that children in the state are born with hockey sticks in their hands, and it is little surprise that this place is home to one of the most thriving hockey scenes anywhere. Read on to discover ten facts that show just how crazy Minnesota is about hockey sticks and pucks.

  1. There is no question that people in Minnesota love hockey, but for many in the area the game goes beyond being a simple hobby. In fact, many Minnesota residents go on to hoist their hockey sticks professionally. The state has produced the most active NHL players of anywhere in the U.S.
  2. If you want further proof that Minnesota residents have an undying love for the game of hockey, consider the fact that modern rollerblades were invented in Minnesota. What does that have to do with hockey? Well, they were invented by a pair of brothers looking for a way to practice hockey in the off-season!
  3. Eveleth, Minnesota is the site of the U.S. Hockey Hall of Fame, which is truly a treasure trove of U.S. hockey memories. This monument serves as just one more example of how much Minnesota appreciates the sport of hockey.
  4. The Miracle on Ice game between the United States and the Soviets was a monumental sports moment that has since been honored with a full length Hollywood movie. What many people do not know is that a total of 13 out of the 20 U.S. players were born in Minnesota. Talk about making an impact!
  5. Speaking of the Miracle on Ice, that team’s legendary coach Herb Brooks was from Minnesota as well. Over his lengthy career, Brooks caved out a reputation as perhaps the greatest hockey coach of all time. He coached numerous times in the NHL and initially established himself by coaching the University of Minnesota Gophers.
  6. The Minnesota Wild are the local professional hockey team, and their fans around the state are particularly rabid. When the team was founded in 2000, eager Minnesota residents celebrated their arrival by taking part in 409 straight complete sellouts. This accomplishment shows just how ready Minnesota was for a professional team.
  7. Every year, thousands of the state’s best high school players pick up their hockey sticks and do their part to bring their team to glory. The high school season culminated in one of the biggest and most celebrated state hockey tournaments found anywhere.
  8. Beyond the high school level, Minnesota is also home to a thriving junior hockey league. This league places an emphasis on skills development and features many of the fastest rising stars in the game of hockey today.
  9. Out of the current 58 Division One level college hockey teams, the state of Minnesota is home to 6. This comes as little surprise, considering that kids are taught hockey from an early age in Minnesota and the local colleges are truly just meeting the demand for the sport.
  10. In 2009, the Minnesota State Legislature did its part to show just how much the sport of Hockey means to the state. They declared hockey to be the official sport of Minnesota, offering up just one more way that the game helps to define the state.

If you love hockey as much as people from Minnesota do, you need to keep yourself in the game by making sure all of your gear is up to date. Sharpen up your skates and pick out some new hockey sticks and start playing like a Minnesotan.

~ Colin in Chicago

10 Facts About Hockey Town USA – Warroad, MN

Warroad, Minnesota is a small town on the western shores of Lake of the Woods, just 6 miles south of the Canadian border. Known for its year round fishing, snowmobiling, deer hunting, and most especially its hockey, Warroad is the original Hockey Town USA.

  • Warroad, Minnesota’s use of the term ‘Hockey Town USA” predates the Detroit Red Wing’s copyrighted slogan by about 40 years, although it is heavily debated among sources as to when exactly the term came to rest on Warroad’s shoulders. It is not, however debated that Warroad is the original Hockey Town USA despite claims from Detroit, Michigan; St. Paul, Minnesota; and Buffalo, New York.
  • The Warroad’s Boy’s High School hockey team, the Warriors, have made twenty one trips to the Minnesota State Hockey Tournament, ten finals appearances, and currently sit tied with Breck and St. Paul Johnson at 6th all-time for most state championships won in the Minnesota State High School League standings with 4, their most recent coming in 2005 when they were lead by current NHL player T.J. Oshie.
  • Warroad, Minnesota was home to the now defunct Warroad Lakers, later Islanders, an American Senior ice hockey team and the only American hockey team to win the Hardy Trophy (1974) and only the second American team to win the Allan Trophy(1994, ’95, ’96)
  • It is home to the Christian family of hockey players: Bill, Gordon, Roger, and Dave. Bill and Roger Christian and Hal Bakke Founded Christian Brothers Hockey Company which produced wooden hockey sticks in Warroad from 1964 until 2009 when the name and rights were bought by Harow.
  • Dave Christian holds the record for fastest first NHL goal scored with 7 seconds in his first appearance for the Winnipeg Jets in their game against the Vancouver Canucks on February 29, 1980.
  • Gordon Christian is the only member of the hockey playing Christian family to have played in the Olympics and not won a Gold Medal, instead he won a Silver Medal in 1956 at the Olympics in Cortina d’Ampezzo, Italy.
  • Warroad, Minnesota, a town of some 1,700, boasts 4 members of the United States Hockey Hall of Fame: Billy Christian (1984), Roger Christian (1989), Henry Boucha (1995), and Dave Christian (2001). The Christian brothers were also inducted as part of their Gold Medal winning teams in 2000 (Billy and Roger Christian) and 2003 (Dave Christian).
  • Warroad derives its name from the path that Souix warriors would take to invade the Chippewa territory for rights to the rice fields in Lake of the Woods.
  • The Marvin family remains the other family of hockey players in Warroad with Cal Marvin, the coach of the 1958 and 1965 US Men’s National Hockey Teams and member of the United States Hockey Hall of Fame, and Gisele Marvin, a member of the 2010 US Women’s National Hockey Team that won the Silver Medal in Vancouver.
  • Gisele Marvin ranks 5th all time in Minnesota State High School League scoring with 196 goals, 229 assists, and 425 points.

~ Michael in Oregon

10 Facts Every Fan Should Know About The NHL

If you call yourself a hockey fan, or plan on calling yourself a hockey fan, then you’d better know the following ten facts about the National Hockey League.

  1. The Basics
    Two teams, six on six, attempt to score on one another while skating on ice.  They hit a rubber puck around using their hockey sticks in an attempt to score on the opposing team’s net.  If you don’ t know this much, then you don’t know what hockey is.
  2. The History
    Most believe that the indigenous people of Canada created a version of the game centuries ago, using crude wooden hockey sticks.  British soldiers picked it up in the 1840s and introduced a few rules to it.   In 1910 the sport was popular enough to warrant the founding of the National Hockey Association.  They became known as the National Hockey League in 1917.
  3. U.S.A. vs. U.S.S.R.
    At the height of the cold war, these two nations met in the semi-final at the 1980 Winter Olympics.  Now known as the miracle on ice, this game was a classic example of David vs. Goliath.  In this rare instance, the U.S. was David.  Nobody loves rooting for the underdog (or against the Russians) more than the Americans, making this game an instant classic.  David beat Goliath, by the way, but if you’re a hockey fan, then you knew that already.  (Thank you Don for the correction)
  4. The Hanson Brothers
    These three childish goons, who acted as violent enforcers on their team, will always be known as three of the most memorable figures in hockey history.  By the way, these guys aren’t real.  They are characters in the greatest hockey movie ever, “Slapshot”, which also happens to be one of the greatest sports movies ever.
  5. There’s Fighting Allowed
    Hockey has a few rules about rough play, such as not allowing players to hook others with their hockey sticks. They even have a penalty box where players are sent for disobeying the rules.  Except unlike most sports, hockey encourages fighting.  If players have beef with each other, they can settle it with fisticuffs.
  6. The Power Play
    When a player is penalized he must leave the game for two minutes as punishment, leaving his team a man short.  This results in the opposing team trying to take advantage with a power play, which tends to be an offensive onslaught on the other team.
  7. The Greatest Player Ever
    Known as the ‘Great One’, Wayne Gretzky is often called the Michael Jordan of Hockey.  Not true.  Jordan was the Gretzky of basketball.  Gretzky scored 1,062 goals in his professional career, won three gold medals with Canada, won four Stanley Cups as well as 9 Hart Trophies (the NHL version of the MVP), 8 of which he won in consecutive years.
  8. Most Dominant Franchise Ever
    The Montreal Canadiens have won 23 titles. The Toronto Maple Leafs come in a distant second with 13 titles.  Those Canadians sure know how to play.
  9. The Fiercest Rivalry
    Boston Bruins vs. Montreal Canadiens. These two teams have played one another more than any other two in the history of the NHL, including a mind blowing 32 playoff series, of which the Canadiens have won 24.
  10. Who Won the 2012 Stanley Cup?
    The Los Angles Kings were the 2012 Stanley Cup champions.  What makes them so special?  The fact that they barely got into the playoffs at an 8 seed, then proceeded to wreck havoc on their way to their first title.

If you call yourself a hockey fan, then you better know these ten things about the NHL.

~ Baruh from CA